As part of the Advancing Sacramento Arts Initiative, The Sacramento Region Community Foundation hosted a lively discussion with Mr. Michael Kaiser, President of the Kennedy Center for the Performing Arts on May 13, 2009. In front of a packed house at the Jean Runyon Little Theatre, Mr. Kaiser was interviewed by Bill Blake, of the B Street Theatre, and spoke to over 200 arts leaders on what their organizations can do to survive and thrive in today's uncertain environment.
Mr. Kaiser offered ten basic rules for every turnaround:
1. Someone must lead
2. The leader must have a plan
3. You cannot save your way to health
4. Focus on today and tomorrow, not yesterday
5. Extend your programming planning calendar
6. Marketing is more than brochures and advertisements
7. There must be only one spokesman and the message must be positive
8. Fundraising must focus on the larger donor, but don't aim too high
9. The board must allow itself to be restructured
10. The organization must have the discipline to follow each of these rules
Click here to watch the the event in its entirety
"On demand" video of the event is made possible by
Access Sacramento
Video Streaming Services Company
Sacramento Metropolitan Cable Television Commission